New Beverages market report from Euromonitor International: "Alcoholic Drinks in Kenya"

Boston, MA -- (SBWire) -- 10/09/2013 --The growth of various sectors of the Kenyan economy, such as wholesale and retail and the services industry, along with the ever increasing number of local sporting and entertainment events, has led to increasing numbers of consumers indulge in social drinking. It is therefore no surprise that Kenya was the third largest market for beer in Africa in 2012. This was further supported by the fact that the middle-class continues to grow every year, giving rise to more individuals with considerable...

Euromonitor International's Alcoholic Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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