New Beverages research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 10/10/2013 --Young adults in 2012 opted for the extra energy and kick provided by sports and energy drinks, driving the category towards a 9% increase in off-trade volume terms and a 7% gain in value terms. Even when meeting up with friends at home, they liked to mix energy drinks with alcoholic beverages to make mixers such as "Flugerl", which consists of Red Bull and vodka. During the day, they opted for energy drinks to help them stay awake at work or sports drinks for when working out.

Euromonitor International's Sports and Energy Drinks in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Sports and Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

About Fast Market Research
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Browse all Beverages research reports at Fast Market Research

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