New Market Study Published: Better for You Beverages in Japan

Fast Market Research recommends "Better For You Beverages in Japan" from Euromonitor International, now available

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Boston, MA -- (SBWire) -- 10/17/2013 --BFY beverages contracted by 4% in value terms in 2012. The significant contraction is mainly attributable to the fact that reduced sugar cola carbonates lost consumers to fortified/functional carbonates, where FOSHU products such as Kirin Mets Cola were launched. As the main consumers of reduced sugar cola carbonates have a high level of interest towards diet and weight management, the product developments in fortified/functional carbonates which limit the absorption of fat from food encouraged...

Euromonitor International's Better For You Beverages in Japan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Better For You Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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