New Food market report from Euromonitor International: "Meat in Italy"

Boston, MA -- (SBWire) -- 10/17/2013 --Meat consumption is suffering from the economic crisis and the difficult period Italian consumers are living through. In Italy meat is, in fact, registering a negative trend as a consequence of the decrease in consumer purchasing power. Italians have been forced to reduce meat consumption patterns on a daily, and sometimes also on a weekly, basis to shift towards cheaper meat options (meat types and cuts) or to other protein options as eggs and pulses.

Euromonitor International's Meat in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2008-2012, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market - be they new product developments, consumption patterns and distribution data. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.

View Full Report Details and Table of Contents

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Meat market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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