New Beverages research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 10/18/2013 --In some contrast to the negative growth trends occurring across other categories in alcoholic drinks in Italy, RTDs/high-strength premixes registered a slight decrease in volume, compensated by almost stable current value sales overall. This trend is being supported by two key factors: Italy's ongoing economic crisis and strong industry support for the development of RTDs/high-strength premixes in the off-trade channels. The poor performance of the Italian economy resulted in high levels of...

Euromonitor International's RTDs/High-Strength Premixes in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the RTDs/High-Strength Premixes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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