Recently published research from Euromonitor International, "Cider/Perry in Kenya", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 10/24/2013 --East African Breweries Ltd launched Snapp Sparking in 2012, this being the first local cider, also positioned as a stylish drink for the modern woman. It was also the sponsor of Miss World Kenya 2012. This marketing campaign undoubtedly helped highlight cider as an alternative alcoholic drink in the Kenyan market. It is expected that as Snapp's popularity grows, it will influence other manufacturers to launch their own brands to compete with it, or step up their marketing campaigns for existing...

Euromonitor International's Cider/Perry in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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