New Consumer Goods market report from Euromonitor International: "Sun Care in Italy"

Boston, MA -- (SBWire) -- 10/28/2013 --Although Italians strongly recognize that sun protection and proper sun care habits are important to protect skin from aggressive external agents, only 6 of10 Italians implement proper sun protection during sun exposure. Italians clearly distinguish between sunbathing and other types of exposure, and if they increasingly use sun protection products with higher SPF when sunbathing, they hardly take into consideration to use SPF when being exposed to sun for other reasons, like when working in...

Euromonitor International's Sun Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Reasons to Get This Report

- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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