Recently published research from Euromonitor International, "McDonald's Corp in Consumer Foodservice (World)", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 10/31/2013 --After years of unmitigated success, McDonald's faced tougher conditions in 2012. The company battled economic troubles in Western Europe, slowing growth in Asia Pacific, and mounting competition in North America, adding up to relatively disappointing results. To combat these forces moving forward, McDonald's is focusing on improving the customer experience, maximising appeal through a balance of value and premium items, daypart expansion in key markets, and extended hours worldwide.

Euromonitor International's McDonald's Corp in Consumer Foodservice (World) Company Profile offers detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

View Full Report Details and Table of Contents

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Browse all Food research reports at Fast Market Research

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