The good ole’ days of real estate marketing were demolished with the housing market in 2007. Yet realtors still insist on picking through the debris of antiquated paper ads and over saturated web pages, to find the key to marketing success.

San Diego, CA -- (SBWire) -- 01/21/2014 --In “Real Estate Marketing in the 21st Century - Facebook Marketing for Realtors,” Michael Smythe shows realtors that Facebook isn't just a place to find out which version of Mafia Wars your friends are playing...

But is a way to make your real-estate marketing efforts fast, easy, and profitable.

[How to Make Money on Facebook]

According to Smythe, it's time to forget all the real estate marketing tips you learned 10 years ago. "I tried direct mail," says Smythe. "Nearly went bankrupt. And Google Pay per click has really spotty results. The cheapest (and easiest) way to target new leads is adding Facebook into your Real Estate marketing mix.)

He calls Facebook a, “hugely profitable lead generation machine,” that you can use to siphon Facebook traffic into your email list.

If done right.

Smythe believes you can't just put random stuff on Facebook asking people to "like" you. ("Nobody cars about you.") Instead, you have to have the right combination of free takeaways, automated email messages, and weekly newsletters to help grow your clientele...and your commissions.

[Why Most People Don't Use Facebook With Their Real Estate Marketing]

This isn't to say using Facebook is easy. As Smythe points out, "Facebook keeps changing its policies every few seconds, which can make it difficult to know what to do, and what not to do."

But by giving people what they want -- "People's #1 favorite topic is always themselves" -- you'll find a constantly renewable source of new leads that can help keep you poised for whatever the 21st century has to offer.