New Beverages market report from Euromonitor International: "Beer in Germany"

Boston, MA -- (SBWire) -- 12/03/2013 --The steady decline in volume sales of beer in Germany is mostly due to changes in the behaviour of the German population, in particular changes in becoming more aware of health, causing people to drink less in general and switch to other beverages than beer. The traditional beer-drinking audience faces a constant decrease, making room for new generations, requirements and demands: people are drinking less alcohol in general and very often choose one of the new and innovative alternatives such...

Euromonitor International's Beer in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

View Full Report Details and Table of Contents

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Browse all Beverages research reports at Fast Market Research

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