Dubai, AE -- (SBWire) -- 03/02/2010 -- Eton Institute, U.A.E’s leading training & development centre based in Dubai, is hosting a workshop that will allow participants to harness the power of social media and networking websites such as Facebook, Twitter, Google Buzz, LinkedIn, etc. for social, informational or commercial purposes.

The workshop will reveal how individuals and businesses can leverage interactive and content-rich forums through a well-planned all-encompassing social media strategy. It will feature the most popular social networking forums; their possibilities and limitations; online branding options; free applications, widgets and add-ons and tracking services that help monitor the performance of the social media strategy.

Dr. Eli Abi Rached, Director, Eton Institute commented: “Online social media is one of the greatest marketing revolutions of the century. The internet and social networking websites in specific have transformed the way people communicate and interact on a day to day basis. By engaging and interacting with their target audience online, businesses can convert strangers to prospects and eventually prospects to friends and advocates.”

The Social Media Workshop will be an interactive and hands-on training session where attendees will learn the ins and outs of the most current and popular social media forums and how they can be leveraged individually and collectively as a part of an all-encompassing social media strategy, to meet social, informational or commercial goals. The workshop will detail essential features, applications, widgets and tracking software that delegates can utilize to not only communicate with their target market but also to create stronger brand awareness, generate traffic to their website and boost search engine rankings and overall online visibility.

The Social Media workshop will be conducted on Saturday, 13 March from 9:00 am to 1:00 pm at Eton Institute located at Dubai Knowledge Village. The four hour workshop is priced at just AED 490 inclusive of material and registration fees. For more information or to register call 800-eton (8003866) or visit www.eton.ac . As places are limited, participants will be accepted on a first-come first-serve basis.

About Eton Institute
Eton Institute is UAE’s leading training & development centre offering training in over 100 Languages, Teacher Training and Consultancy in School Development, Computer Training Workshops and Corporate Training.
It offers flexible timings and uniquely tailored courses to suit the learner’s needs. All training is facilitated by highly qualified and experienced instructors, teaching practical language while maintaining competitive prices for individuals and businesses.
Strategically located at Dubai Knowledge Village, the Institute offers training in-house and onsite, leveraging considerable experience in providing solutions that fit individual or an organisation’s needs.