IDX Broker uses its custom IDX solution to create a sense of ease and efficiency for consumers executing their real estate search online.

Eugene, OR -- (SBWire) -- 03/11/2010 -- Century 21 Tala's Pat Snow has chosen to join the rapidly expanding network of real estate professionals choosing to incorporate a custom IDX solution in to the search functions of their websites, providing prospective home buyers with the most highly customizable, user-friendly and time efficient real estate search on the web. This innovative IDX Broker product has the technology to extract raw listing data from the Southwestern Michigan MLS (SWMRIC), and formats the information to be viewed as a seamlessly integrated and easily searchable part of Snow's site. Home seekers in Coloma, Michigan and its surrounding areas will now be granted access to thousands of the most up-to-date property listings on the market, and all without ever having to veer from Snow's website.

Five unique and original search functionalities are presented to potential home buyers when browsing Snow's website, those being: basic, advanced and/ or custom, map, address and listing ID. Each of these categories supply their own distinguishable traits and characteristics, aiding consumers to search even the finest of details, narrowing their results, in efforts to find a home the meets their every want, need and desire. Convenient and user-friendly links can be found on each property listing page to schedule a showing, contact the listing agent for more information, view large photo galleries, print a flyer, email property details, take a virtual tour, calculate probable mortgage payments and even pinpoint their chosen property on an interactive Google Map.

Not only is this custom IDX solution beneficial to home seekers, but to Snow as well. IDX Broker supplies Snow with her own individual administrative login page, where she as the ability to control each and every aspect of her online real estate business, and all from the comfort of her own personal computer. It is here that she has the ability to edit her custom CSS and global wrappers, developing a unique branding and sense of personalization throughout each page of her site. She as access to traffic reports, detailing which pages and listings on her site are most popular and are being viewed most frequently. Snow also has the tools to create dynamic title tags and custom XML and RSS codes, increasing her listings visibility, as well as their chances of syndication to major real estate search engines.

About Pat Snow
“I am Pat Snow and I have been in the real estate business since June 1984 and have been a consistent multi-million producer for the majority of that time here at Century 21 Tala in Coloma, Michigan, and have been here ever since. Coloma, Michigan is my home. I was born here, went to school here, married here, work here and still live here. I have degrees in both social work and sociology having graduated from Western Michigan University, which have helped me immensely in my real estate career.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit http://www.idxbroker.com.