ResearchMoz include new market research report"Beer - US - December 2013: Market Size, Shares, Growth, Analysis and Forecast" to its huge collection of research reports.

Albany, NY -- (SBWire) -- 12/20/2013 --Undoubtedly, the biggest competitive threat to beer brands is the likelihood that drinkers will opt for wine or spirits instead of beer. This presents beer brands with a challenge to attract drinkers who may otherwise select a different type of alcohol. Doing so will, in part, entail taking a few pages from wine and liquor marketers to better appeal to the most likely wine and spirit drinkers: younger consumers.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations

Executive Summary

A flat market in search of fizz
Figure 1: Total US dollar sales and fan chart forecast of beer, at current prices, 2008-18
Figure 2: Total US unit sales and fan chart forecast of beer, in millions of 2.25-gallon cases, at current prices, 2008-18
Demographics drive sales
Domestic volume sales far outweigh imported volume sales
Off-premise accounts for 76% of volume sales
Key players
The consumer
Respondents more likely to report drinking wine or spirits than beer
Figure 3: Any consumption, alcoholic beverages, September 2013
Consumers looking for mid-tier prices, light beer, standard alcohol content
Figure 4: Attributes influencing beer choices, September 2013
Respondents are very likely to drink different alcoholic drinks on different occasions
Figure 5: Agreement with attitudes and behaviors toward beer, hard cider, and malt liquor, September 2013
What we think

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Issues and Insights

Can beer brands win over young drinkers opting for wine and liquor?
The issues
Insights: Take marketing cues from the competition
How can premium brands capture the momentum of craft brands?
Issues
Insights: Go with small-batch, special occasions and new flavors
Is the craft beer segment a bubble headed for a pop?
Issues
Insights: Focus on quality, a shake-out is coming

Trend Applications

Trend: Many Mes
Trend: Prove It
Mintel Futures: Human

Market Size and Forecast

Key points
Small gains in 2012 and 2013 after declines between 2008 and 2011
Volume sales forecast to grow slowly into 2018
Volume sales and forecast of beer
Figure 6: Total US volume sales and forecast of beer, 2008-18
Sales and forecast of beer
Figure 7: Total US sales and forecast of beer, at current prices, 2008-18
Figure 8: Total US sales and forecast of beer, at inflation-adjusted prices, 2008-18
Fan chart forecast
Figure 9: Total US unit sales and fan chart forecast of beer, in millions of 2.25-gallon cases, at current prices, 2008-18
Figure 10: Total US dollar sales and fan chart forecast of beer, at current prices, 2008-18

Related Reports -

Craft Beer Market in the US 2012-2016

Craft Beer market in the US (http://www.researchmoz.us/craft-beer-market-in-the-us-2012-2016-report.html) to grow at a CAGR of 17.46 percent over the period 2012-2016. One of the key factors contributing to this market growth is the changing consumer taste and preference for craft beer. The Craft Beer market in the US has also been witnessing an increase in canned craft beer production. However, lack of awareness about craft beer among consumers could pose a challenge to the growth of this market.

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