Natural Cosmetic School 'Formula Botanica' Under New Management

Dorset, UK -- (SBWire) -- 02/13/2014 --Formula Botanica, the online Organic Skincare School, has this month come under new ownership and management. Herb & Hedgerow, a Dorset-based herbal beauty business, has taken over the school from Star Khechara, the well-known anti-ageing nutritionist, mouthgasmic rejuvenation expert and author of “The Holistic Beauty Book”.

Lorraine Dallmeier, Managing Director of Herb & Hedgerow, will now also become the new Director of Formula Botanica. “I am excited to take on this new challenge”, said Lorraine, a biologist and twice graduate of Formula Botanica. “Having studied under Star’s tuition for two years and later worked alongside her as a consultant and Associate Lecturer to the school, I know what a fabulous business Star has created and I feel honoured to be able to take over the running of the School”.

Formula Botanica (formerly known as the School of Holistic Cosmetology) has been operating since 2012 at www.formulabotanica.com and has seen around 400 students through its virtual doors. To date, students have come from over 35 countries to study the expertly crafted courses the School has to offer, ranging from its popular Diploma and Advanced Diploma in Organic Skincare Design to specialist certificates in Anti-Ageing Skincare Formulation, Organic Facial Masque Therapy and Chocolate Spa Product Formulation. The School has consequently been instrumental in launching a number of successful and award-winning natural skincare businesses all around the world.

“I will miss the School and its wonderful students”, said Star Khechara, who will be moving on to focus on her successful anti-ageing nutrition business. “I’ve thoroughly enjoyed teaching people to develop high performance organic skincare and I take great pride in having grown this business from nothing to the successful school that it is today.”

Lorraine is no stranger to teaching people how to make their own skincare and in 2012 launched BeautyCraft app for iPhone which teaches people to make their own beauty products and has now sold in over 60 countries. For the past six months Lorraine has taken on the role of assessing student coursework and authoring technical materials for Formula Botanica. Last month Lorraine also launched DIY Beauty Diva (www.diybeautydiva.com), a website dedicated to homemade beauty recipes.

Lorraine and Star will be working closely together over the coming months to ensure a seamless transition for students. Although Star will be working on her new business at www.starkhechara.com, she will remain affiliated with the School and neither Lorraine nor Star rule out any future collaboration. “Formula Botanica will miss Star’s daily presence but we wish her the best of luck with her anti-ageing nutrition business”, Lorraine said.

For more information on Formula Botanica and its organic skincare courses, please visit http://www.formulabotanica.com.

For further information, please contact Lorraine Dallmeier at:
lorraine@formulabotanica.com or +44-7806-529351

Media Relations Contact

Lorraine Dallmeier
Herb & Hedgerow Ltd.
+447806529351
http://datwriterguy.com

View this press release online at: http://rwire.com/460314