New Consumer Goods market report from Canadean: "Market Focus: Trends and Developments in the Haircare Sector in the US"

Boston, MA -- (SBWire) -- 03/26/2014 --This report provides a concise overview of the Haircare market in the US. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.

Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the US Haircare sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The volume of Haircare products used in the US will steadily increase during 2012-2017.However, the market registered negative growth during 2009 as the market is not immune to the economic recession.

What are the key drivers behind recent market changes?
The US has a large young population, as a number of Millennials will reach the age of 25 years, or older, during 2012-2017. Their growing aspiration to look young and beautiful will drive demand for Haircare products in the country. Moreover, Consumers are now increasingly looking for quality and value for money products for home usage, rather than making expensive visits to salons

View Full Report Details and Table of Contents

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the US Haircare sector. This allows for the rapid identification of key growth opportunities across five Haircare categories and their packaging.

Key Features and Benefits
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Haircare sector in the US.

Key growth categories are highlighted by analyzing the market dynamics of five Haircare categories: Conditioner, Hair Colorants, Perms and Relaxers, Shampoo, Styling Agents.

Market shares are provided for the leading brands across the Conditioner, Hair Colorants, Perms and Relaxers, Shampoo, Styling Agents categories.

An overview of packaging trends in the US Haircare sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Haircare sector.

Key Market Issues
The market for premium Haircare products continues to grow in the country. The gradual recovery of the US economy supported by a positive tilt in the stock market has led to growth in consumer confidence, particularly amongst the higher income group consumers who are no longer shy of making premium purchases in the Haircare sector.

Companies Mentioned in this Report: Vogue International., The Procter and Gamble Company, Unilever PLC, L'Oreal S.A., The Procter and Gamble Company, Combe Incorporated, Ogilvie

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