Albany, NY -- (SBWire) -- 04/02/2014 --OVERVIEW OF THE PHARMACEUTICAL MARKET IN SERBIA

While the market is small in terms of absolute numbers, relative per capita spending on medicines is expected to improve over the long term. As the country continues its economic convergence with developed Europe, drug consumption is also expected to rise. However, financial inefficiencies within the health insurance system mean that the National Health Insurance Institution ( RZZO ) is unable to always meet its obligations on time, leaving patients to pay for formerly reimbursed medicines or hospitals having to cover the difference .

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Headline Expenditure Projections

Pharmaceuticals: RSD75.70bn (US$1.03bn) in 2011 to RSD81.44bn (US$0.92bn) in 2012; +7.6% in local currency terms and -11.0% in US dollar terms.

Healthcare: RSD347.71bn (US$4.74bn) in 2011 to RSD367.32bn (US$4.14bn) in 2012; +5.6% in local currency terms and -12.6% in US dollar terms.

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Table of Contents

Executive Summary

SWOT Analysis8

Serbia Pharmaceuticals And Healthcare Industry SWOT8

Serbia Political SWOT Analysis9

Serbia Economic SWOT Analysis9

Serbia Business Environment SWOT Analysis9

Pharmaceutical Risk/Reward Ratings10

Table: Emerging Europe Regional Pharma Risk/Reward Ratings for Q21310

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Rewards11

Risks11

Market Summary13

Regulatory Regime14

Table: The Number of Products on the Drugs List14

Corruption In The Healthcare Sector17

Intellectual Property Environment19

Promotion20

Pricing Regime23

Price Developments24

Reimbursement Regime25

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