Recently published research from Euromonitor International, "Breakfast Cereals in France", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 04/28/2014 --Despite manufacturers' efforts in recent years to target specific segments of the market, such as seniors, they continued to experience difficulties convincing adults to purchase more breakfast cereals. As a result, volume sales of the category decreased in 2013. This was a worse performance compared to that of the review period. Even if French consumers like to eat cereal at breakfast, in 2013, more of them, and in particular adults, preferred other types of products during their breakfast,...

Euromonitor International's Breakfast Cereals in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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