Tempe, AZ -- (SBWire) -- 06/11/2014 --Somebody Local directory stresses the importance of having correct information online. Even minute details can affect a small business, so paying attention to directories is an important part of the online directory submission process.

Verifying details on directories or listings is especially important because the internet rapidly pulls information from different sources. This is essential in order to garner more customers through directories and listings, as those one- way links serve as advertising space. While the creation of links is an important feature of directory submission, businesses cannot forget that potential customers are viewing these links as well.

Potential consumers sometimes view incorrect information unforgivingly. As a business, losing a customer over a wrong phone number is never good for business, but unfortunately, it does happen when business owners are not aware of the importance of correct information online.

Having a correct phone number and business address not only prove the validity of the business to the customer but also prove validity to Google. Google’s crawlers often verify a company’s NAP (name, address, and phone number).

As a directory that understands the importance of valid information, SMB Local is committed to providing correct information. We offer simple directory submission and free one- way links for businesses.

For more information about SMB Local visit www.smblocal.com