Fast Market Research recommends "Gum in Russia" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 06/04/2014 --The increasing activity of international manufacturers pushed the development of local gum production in Russia. Operating manufacturing facilities allowed leaders to enhance the production of sophisticated gum. Presence in most developing chained retail channels, correct merchandising and strong marketing support drove development. New launches increased impulse purchases of these products and generated interest.

Competitive Landscape

Wrigley OOO led retail sales of gum in 2013 and remained dominant with a 70% value share. The success of the company lies within its strong manufacturing facilities, brand marketing support and constant updates of its assortment. A well-established distribution chain and correct merchandising helps the company to continue to grow, alongside the expansion of modern grocery retailers. The leadership of Wrigley is defined not only by its flagship Orbit brand, alongside 5 and Eclipse in sugar free gum, but it also holds the leading position in bubble gum with the Hubba Bubba brand.

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Industry Prospects

Chewing gum is expected to continue to see growth in the forecast period; however the growth rates are expected to become more restrained, along with the gradual saturation of the category. Experiments in terms of flavours and merchandising will support the frequency of gum purchases. Strengthening concerns related to health and appearance will increase the demand for chewing gum as a cheap and convenient way to refresh the breath after meals, as well as aid dental health and whiteness.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Russia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Gum in Russia?
- What are the major brands in Russia?
- How are more expensive "lifestyle" brands like Wrigley's 5 performing?
- Are consumers in developed markets moving from sugarised to sugar-free gum?

Reasons to Get this Report

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