New Consumer Goods market report from Euromonitor International: "Toilet Care in Peru"

Boston, MA -- (SBWire) -- 06/12/2014 --In 2012, Jacoby Jack & Sons Ltd launched the Hepi brand within the toilet care tablets/powders category; the product is designed to clean the bottom of the toilet bowl, reducing the need to brush the bowl afterwards. However, there were no new launches in 2013.

Competitive Landscape

Sano Bruno's Enterprises Ltd continued to dominate the toilet care category with a value share of 55% in value terms. It is present with a wide product offer under the Sano and Neca brand ranges, which are offered in a number of product categories. The company leads all the categories in which it is present (in-cistern devices, rim blocks and toilet liquids), with the exception of rim liquids where it is ranked second. Its products are offered in several fragrances. In 2013, Sano Bruno's Enterprises Ltd posted a two percentage point decline in share within toilet care as a whole, as a direct consequence of the two percentage point gain made by second-ranked SC Johnson Israel Ltd.

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Industry Prospects

Innovation is expected to continue impacting the toilet care category, as manufacturers will launch more convenient products positioned to allow consumers to save time and money, for example by improving the efficacy of products. Thus both rim liquids and toilet liquids are expected to lose share, while other formats, notably toilet care tablets/powders and rim blocks, are expected to see gains due to their stronger offer in terms of convenience.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Toilet Care industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Toilet Care industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Toilet Care in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Toilet Care in Israel?
- What are the major brands in Israel?
- What are the future prospects for the toilet care products?
- What are the key new product launches in the toilet care products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats

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