New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 06/13/2014 --In 2013, the cold season in Bolivia was extended and intensive in various regions of Bolivia, starting in February and lasting until September. As a consequence, an increase in the number of cold and flu cases was seen, which resulted in increased demand for cough, cold, and allergy (hay fever) remedies. Consumers mostly self-medicated themselves and their children, even when they needed antibiotics. As a result of the increased demand, prices also rose around 5% in all categories within cough cold and allergy remedies in 2013.

Competitive Landscape

Cadbury Adams Bolivia SA led cough, cold and allergy (hay fever) remedies in 2013, with a retail value sales share of 36%. The company's Halls brand was very affordable, enjoyed wide distribution, and vast advertising support in Bolivia. Laboratorios Drogueria INTI SA remained the second leading player, on a retail value sales share of 27%. Under its Mentisan brand, the company offered a variety of formats in different subcategories of cough, cold and allergy (hay fever) remedies. This brand was very affordable and widely distributed. It also benefitted from its longstanding reputation amongst Bolivian consumers.

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Industry Prospects

Cough, cold and allergy (hay fever) remedies is expected to post a CAGR of 5% in terms of value sales at constant 2013 prices over the forecast period. Longer and intensive cold periods and humidity are expected to continue to drive demand. Furthermore, consumers will show an increasing preference for self-medication over incurring the expense of visiting a doctor's office.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Bolivia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Bolivia?

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