New Consumer Goods market report from Euromonitor International: "Air Care in Israel"

Boston, MA -- (SBWire) -- 06/13/2014 --A slight premiumisation trend was noted in air care, reflected by the development of more advanced products such as automatic fragrance sprays and more fragrances. These new air care products not only release a new scent but also neutralise bad odours thanks to more advanced chemical formulations. For example, in 2013 the company Avir Psagot started to import more concentrated forms of spray/aerosol air fresheners. In addition, the new Air Wick Air & Fabric from Reckitt Benckiser Ltd extended a trend first seen in the floor cleaners category that started in 2012 of adding fragrances seen in laundry softeners to home care products. The brand won a product of the year award in 2013.

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Competitive Landscape

Sano Bruno's Enterprises Ltd continued to lead sales with a 43% value share thanks to its long-standing presence in the market and its wide variety of spray/aerosol air fresheners. In 2013, its overall share fell by one percentage points, largely as a result of the strengthening of its competitor.

Industry Prospects

The addition of laundry fragrance to air care is not expected to expand to other brands besides Air Wick, since manufacturers are set to focus on other fragrances for their own products, while Reckitt Benckiser Ltd's Air & Fabric variant will gain a certain share but will not influence the whole category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Air Care in Israel?
- What are the major brands in Israel?
- How do plug-in electric air fresheners perform compared to the battery-operated ones?
- What is the most dynamic air care category?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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