New Retailing market report from Euromonitor International: "Mixed Retailers in Brazil"

Boston, MA -- (SBWire) -- 06/16/2014 --Regardless of slow GDP growth, disposable incomes in Brazil continued to rise among low-income consumers, which had a positive impact on sales through mixed retailers. With more money in their pocket, consumers wanted to purchase good quality items at low prices. This behaviour fits with the product strategy of mixed retailers, such as Lojas Americanas and Sam's Club. These players offer a huge variety of items for all types of consumers, at very low prices.

Competitive Landscape

Lojas Americanas continues to lead mixed retailers, with a 33% retail value share in 2013. The company continues to invest in its aggressive strategy to expand the number of outlets nationwide, to increase penetration and boost sales. Lojas Americanas had 729 outlets in 2012 and 760 outlets (including mass merchandisers and variety stores) in 2013. The player's four major competitors had a total of 408 outlets. The leading mixed retailer also opened its first outlets in three states (Tocantins, Acre and Amapa) in northern Brazil, in order to achieve a nationwide presence.

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Industry Prospects

Mixed retailers is expected to register a 3% constant value CAGR over the forecast period, slightly faster than the review period performance. Variety stores and warehouse clubs are projected to post a 3% and 6% constant value CAGR over the forecast period respectively. This performance is related to consumers shifting to outlets that offer product variety and lower prices, which benefits variety stores and warehouse clubs in Brazil.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Brazil market research report includes:

- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic number of stores, selling space and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- How big is the Mixed Retailers channel in Brazil?
- Who are the leading retailers in Brazil?
- How are mixed retailers competing against the growth of grocery retailers?

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