Fast Market Research recommends "Wound Care in Bolivia" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 06/18/2014 --Wound care is characterised by segmentation and advertising based on mothers caring for their children. Consumers tend to buy products designed specifically to dress different types of wounds, such as wound treatment for fingers and toes.

Competitive Landscape

The top two companies, Beiersdorf AG and Johnson & Johnson, together accounted for 49% on retail value sales in 2013 - Beiersdorf led with a 31% value share.

Industry Prospects

Consumers are likely to continue to opt for generic offerings rather than specific applications due to price differentials. Unit price will likely become more important in consumers' value equation as already-high inflation at close to 26% is eroding purchasing power, making consumers to go back to basic products. Wound care is expected to register a CAGR of 2% at constant 2013 prices over the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Argentina market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Wound Treatments in Argentina?
- What are the major brands in Argentina?
- What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

About Fast Market Research
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Browse all Consumer Goods research reports at Fast Market Research

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