Market Focus: Trends and Developments in the Savory Snacks Sector in Turkey: New Research Report Available at Fast Market Research

New Food research report from Canadean is now available from Fast Market Research

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Boston, MA -- (SBWire) -- 06/20/2014 --Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings

- Offering new product experiences that add value to the product can be a key marketing strategy.
- Marketers are innovating with flavor and the use of new ingredients to offer a new experience.
- Private label penetration is expected to increase with growth of the organized retail market in Turkey.
- Developing organized retail in Turkey supports the growth of branded products in the Savory Snacks market.
- Rising consumption of Processed Snacks, Nuts and Seeds, and Potato Chips will drive changes in packaging demand by 2018.

A large young population base and rising disposable income is driving consumption of Savory Snacks in Turkey. Health and Wellness concerns are also influencing consumption patterns in the country. Turkish consumers are highly price conscious and exhibit low brand loyalty, resulting in greater penetration of store brands, also driven by the growth of organized retail in the country.

View Full Report Details and Table of Contents

Reasons to Get This Report

Companies Mentioned in this Report: Kipa, BIM A.S., Tadim Gida, Migros A.S., PepsiCo, Inc., Peyman Gida, Carrefour A.S., Metro Group, The Kellogg Company, Popz Holding LLC, Papa?an Kuruyemi?, Weaver Popcorn Company, Inc., Marsa Kraft Gida Sanayii ve Ticaret AS

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Media Relations Contact

Bill Thompson
Director of Marketing
Fast Market Research, Inc.
800-844-8156
http://www.fastmr.com

View this press release online at: http://rwire.com/521073