New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 06/20/2014 --The overall performance of wipes is driven by personal wipes only in Tunisia. Within personal wipes, baby wipes dominated volume and value sales in 2013. Despite a declining birth rate, baby wipes still enjoyed consumer demand as it is a cheaper alternative to cosmetic wipes. Women tended to use baby wipes as facial cleansing wipes thanks to lower unit prices. Overall wipes could therefore register volume and value growth in Tunisia in 2013.

Competitive Landscape

The competitive landscape within wipes is fragmented. The industry is partly dominated by international key players. Beiersdorf AG ranked in first position with a value share of 18% in 2013. The company enjoyed strong brand recognition thanks to its long standing presence in Tunisia. Additionally, its Nivea brand is well accepted and trusted by consumers thanks to quality products. Beiersdorf AG markets baby wipes and personal wipes, resulting in an increase in its value share in 2013.

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Industry Prospects

Wipes should perform well over the forecast period. Such products should enjoy growing consumer demand based on the popularity of baby wipes thanks to the birth rate. Lower purchasing power should lead female consumers to prefer baby wipes instead of personal wipes as a cheaper alternative. Overall, wipes should thus grow at a faster pace in volume terms compared to the review period. Conversely, the success of baby wipes should slow down the forecast value growth due to lower retail prices compared with the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Tunisia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Wipes in Tunisia?
- What are the major brands in Tunisia?
- What is the biggest category within household care wipes?
- What are the key new product launches in the wipes market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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