New Survey Results Show What Consumers Really Want in Identity Theft Services uses survey data to help rank identity theft companies


San Francisco, CA -- (SBWire) -- 06/20/2014 (BIDTC) discovers what consumers find as the most important part of an identity theft service. After surveying more than 1,000 random people, the majority of consumers revealed that they see identity protection and prevention features as the most important component to a service. Other survey results include:

-Identity Protection & Prevention Features – 41.4%
-Price – 23.8%
-Identity Recovery & Assistance – 22.0%
-Insurance Amount & Quality – 11.2%
-Other – 1.6%

The survey data is backed up with multiple customer reviews left by BIDTC visitors stating in their reviews that they appreciate the protection their company is offering them.

“When I signed up [with] LifeLock [they] ran my public records that same day and pulled some traffic violations I had from over a decade ago... It’s a great added protection,” said BIDTC visitor Jeff.

“This [identity] protection is really great! I can easily see if a site is not legit and I know were not to put my credit card information (I do a ton of online shopping),” said BIDTC visitor Stephanie.

The results of this survey data has even affected the BIDTC’s How We Rank criteria that is used to rank all of the identity theft protection companies in the industry. The updated ranking criteria reflects Identity Protection & Prevention Features and Price as one of the most heavily weighted factors.

“We directly ask the consumers what they want out of an identity theft service, and with that information we apply it to our ranking criteria,” said website manager Amber Newby. “Now our company rankings truly display what the consumers want out of these companies instead of how review sites think companies should be ranked, like most do.”

Other interesting data collected from this survey shows breakdowns of responses to demographics.

-In a gender breakdown, women had a greater response to all answer choices except for Insurance Amount and Quality.

-The majority of people who selected Protection and Prevention as the most important component were those who make at least $75,000 a year.

-People who were in between the ages of 25 and 34 years old had a significantly higher response to choosing Insurance Amount and Quality.

Answers under the category of “Other” include “I would never pay for an identity theft service”, “all of the above” and “how agents treat me.”

About researches, reviews and ranks all identity theft protection companies in the industry. The BIDTC team investigates the product and company before appropriately ranking them, making it easy for consumers to choose the best product for them and their families. also encourages real customers to share their past or current experience with the company they signed up with.

Consumers can find more statistics and data on identity theft, data breaches and more at

Media Contact
Amber Newby

Media Relations Contact

Amber Newby

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