New Consumer Goods market report from Euromonitor International: "Surface Care in Tunisia"

Boston, MA -- (SBWire) -- 06/25/2014 --Surface care continued to face stiff competition from bleach as a cheap alternative in 2013. Surface care products encountered some restrictions on growth due to high retail prices, in comparison to bleach. These products are chiefly purchased by middle- to high-income consumers who are interested in quality products and ease of use. Despite this, surface care registered volume and value growth in 2013.

Competitive Landscape

Henkel-Alki Tunisie was the clear leader within surface care with a retail value share of 32% in 2013. The company enjoyed strong brand recognition and loyalty due to the popularity of its global brands, such as Bref, Mir and Ajax. Henkel-Alki has a comprehensive knowledge of the country and its products meet Tunisian consumer expectations. As a result, Henkel-Alki witnessed its value share grow within surface care in 2013.

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Industry Prospects

Surface care is expected to register steady value growth when measured in terms of constant 2013 prices over the forecast period. Surface care will still be perceived as non-essential due to cheaper alternatives, such as bleach. However, the category is anticipated to begin to gain ground in cleaning patterns, due to increasing brand awareness and marketing campaigns. As a result, surface care is expected to post a CAGR of 2% in constant value terms at 2013 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Tunisia market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Surface Care in Tunisia?
- What are the major brands in Tunisia?
- What are the fastest growth categories within surface care?
- What are the key new product launches in the polishes market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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