Recently published research from Euromonitor International, "Nappies/Diapers/Pants in South Africa", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 06/26/2014 --Nappies/diapers/pants is a dynamic industry in South Africa in 2013. Key players played an important role thanks to their growing presence in manufacturing in the country. Domestic production thereby led to fierce price competition within the category. Such a challenging market was driven by lower purchasing power, allowing brand owners and private label to compete fiercely for a certain level of consumerism, helping low-income consumers to maintain their purchasing habits in 2013.

Competitive Landscape

Procter & Gamble (Pty) Ltd is ranked first with a value share of 39% within nappies/diapers/pants in 2013. The company enjoyed strong brand recognition with its global leading brand Pampers as it is considered a quality product. Additionally, Procter & Gamble built up solid brand loyalty thanks to constant advertising campaigns. However, growing competition from private label impacted the company performance as consumers switched to cheaper alternatives, hence the slight value share decline in 2013.

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Industry Prospects

Nappies/diapers/pants is expected to achieve a slower value performance compared with the CAGR of the review period in South Africa. Despite expected volume growth, the industry will face fierce price competition over the forecast period. As consumers are likely to encounter financial difficulties due to rising costs of living and lower purchasing power, key players should maintain consumers? spending through price decreases and promotional activities. Nappies/diapers/pants should thus see a value CAGR of 5% at constant 2013 prices, over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in South Africa market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Nappies/Diapers/Pants in South Africa?
- What are the major brands in South Africa?
- How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
- Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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