Recently published research from Euromonitor International, "Laundry Care in Saudi Arabia", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 07/01/2014 --Rising disposable income levels resulted in consumers buying a widening range of laundry care products at the end of the review period. This trend supported strong volume growth in many niches. Carpet cleaners, liquid fabric softeners, colour safe laundry bleach, fabric fresheners, spot and stain removers, starch/ironing aids and other laundry boosters all posted around 4-5% volume growth over the year. Growth in these categories was also supported by urbanisation and widening distribution, with hypermarkets in particular offering consumers access to a wider range of products.

Competitive Landscape

Modern Products Co remained the clear leader in laundry care throughout the review period and accounted for a 54% value share in 2013. This company represents Procter & Gamble's leading global brands, such as Tide, Ariel and Bonux. These brands benefit from offering a wide range of value-added products and have a strong reputation for quality. They also benefit from widespread distribution and strong marketing support, with ongoing television and radio advertising for Tide and Ariel throughout 2012 and 2013.

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Industry Prospects

Numerous trends will contribute to good sales growth in laundry care over the forecast period. Ongoing economic growth will, for example, encourage low- to mid-income consumers to buy a wider range of products and also trade up to the leading brands. High levels of urbanisation and overcrowded cities, meanwhile, will contribute to high pollution levels, leading to a need to wash clothes frequently. In addition, the grooming trend will continue to support sales, with many consumers viewing clean starched clothes and bright white thobes as a sign of status.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Saudi Arabia market research report includes:

- Analysis of key supply-side and demand trends  
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Laundry Care in Saudi Arabia?
- What are the major brands in Saudi Arabia?
- What is the performance of concentrated liquid detergents?
- What are the main new products developments in the laundry aids area?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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