Recently published research from Euromonitor International, "Oral Care in Lithuania", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 07/02/2014 --Oral care was by far the most dynamic category in beauty and personal care in Lithuania during 2012. The leading companies present in the category proved that the oral hygiene habits of Lithuanian consumers can be changed for the better, provided that enough marketing money is spent and intense educational campaigns are managed properly. The essential message communicated to Lithuanian consumers during the review period was a simple one which focused on suggesting that the regular use of toothbrushes and toothpaste are essential to maintaining acceptable oral hygiene, but will never be enough to keep one's teeth and gums completely healthy.

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Competitive Landscape

Oral care in Lithuania remains a mature category which is controlled by deep-pocketed multinational players who compete fiercely for each and every percentage point of value share available. Procter & Gamble Services LT UAB maintained its longstanding leadership in oral care during 2012 with a 31% value share. Its Blend-a-Med toothpaste brand is very well known among Lithuanian consumers due to many years of strong advertising for the brand. The Blend-a-Med brand is also available in many extensions, each addressing a particular oral care need or problem. Procter & Gamble was a rather late entrant into several of the smaller oral care categories in Lithuania, although it is now competing strongly in small but promising categories such as denture care and mouthwashes/dental rinses, where it is present with the Blend-a-Dent brand and toothbrushes, where it is present with the Oral B brand.

Industry Prospects

Industry sources maintain that despite the recent surge in demand for oral care products in Lithuania, there remains plenty of room for growth in the category. Recent achievements in the category have been made in spite of the very weak state of the Lithuanian economy for most of the review period. Considering that products in oral care categories other than mouthwashes/dental rinses, toothbrushes and toothpaste are not yet universally purchased by all Lithuanians, the leading oral care producers contend that the growth potential for the category remains vast.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Lithuania market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Lithuania?
- What are the major brands in Lithuania?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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