Fast Market Research recommends "Herbal/Traditional Products in Belgium" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 07/03/2014 --Sales of herbal/traditional products were theoretically subject to the same fate as vitamins and dietary supplements in 2012. From 14 December 2012, the regulatory environment for herbal/traditional products became stricter, with new regulation of health claims. Thus, during the whole of 2012, players started to conform to the new EFSA regulation. However, it seemed that herbal/traditional products were less under scrutiny by the EFSA than non-herbal dietary supplements such as glucosamine, and mainly probiotic supplements.

Competitive Landscape

Herbal/traditional products has the most fragmented competitive landscape in consumer health with nearly 300 small laboratories offering at least one herbal brand and commanding marginal shares. Procter & Gamble Eurocor and Solinest (distributor of Ricola in Belgium) are the leading players with shares of 18% and 11% in 2012.

Industry Prospects

Opinions differ on the projected fortunes of herbal/traditional products in the coming five years. Some sources state that the fad for natural products in many markets should continue to fuel sales in this category. Others consider that the new EFSA legislation will wreak havoc in some categories, as it should do in most vitamins and dietary supplements categories in the short term. Manufacturers will have to indicate for each brand variant the necessary dose to be efficient, the effects and proof of its efficiency with tests and studies. If not, some products could be forced to revise their claims and names if they convey a false or exaggerated image. In such cases, players may have to depend on high brand equity to offset the impact of the legislation. Once set up, even if the new legislation purges the category of less credible brands, some manufacturers think that it will become increasingly difficult to attract new consumers without slightly audacious claims.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Belgium market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Herbal/Traditional Products in Belgium?
- What are the major brands in Belgium?
- What is the market size of Herbal/Traditional Products in Belgium?
- What are the major brands in Belgium?
- Are Ayurvedic or Traditional Chinese Medicine products available in Belgium?
- Which traditional products, like charcoal, bird's nest, camphor, valerian, or menthol, are popular?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Herbal/Traditional Calming and Sleeping Products, Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Medicinal Teas, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Smoking Cessation Aids, Herbal/Traditional Tonics and Bottled Nutritive Drinks, Herbal/Traditional Topical Analgesics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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