"Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market" Now Available at Fast Market Research

New Food research report from Canadean is now available from Fast Market Research

Logo

Boston, MA -- (SBWire) -- 07/09/2014 --Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

- Brazilian consumers seek Confectionery products to meet their desire for Personal Space & Time

- Sugar Confectionery accounts for the highest share of volume consumption and Chocolate will register the fastest growth in the market

- Consumption of Confectionery is driven by the large young population - manufacturers need to ensure they are meeting their needs.

- Women over-consume Confectionery products compared to men

- Connecting directly with family and friends will become less important to Brazilian consumers as social media increases in importance

- Consumers' busy lifestyles and feelings of time-scarcity will drive the demand for convenient Confectionery products for snacking

View Full Report Details and Table of Contents

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

- Key consumer demographic groups driving consumption within the Brazilian market. The figures showcase the number of times consumers of specific ages and genders consume Confectionery, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- Market value and volumes over 2008-2018 for Brazil and nine other countries to give a global context

- The degree of influence that the 20 key consumer trends identified by Canadean have on Confectionery consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group

- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

- Examples of international and Brazil-specific product innovation targeting key consumer needs

Reasons to Get This Report

Companies Mentioned in this Report: Mars, Snickers, MandMs, The Natural Confectionery Co., Lindt, Cadbury, Sviteksim-Trade, Ghirardelli Chocolate Company, Candyland, Nugali, Peccin, Riclan, Jazam, Trident, Fini, Mentos, Halls, Casino, Nestle, Dr. Oetker, Kinder

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Food research reports at Fast Market Research

You may also be interested in these related reports:

- Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Confectionery Market
- Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Italian Confectionery Market
- Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Confectionery Market
- Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Spanish Confectionery Market
- Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Confectionery Food Market
- Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Confectionery Market
- Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Confectionery Market
- Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Bakery and Cereals Food Market
- Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Dairy Food Market
- The Brazilian Confectionery Market: What Consumers Eat and Why?

Media Relations Contact

Bill Thompson
Director of Marketing
Fast Market Research, Inc.
800-844-8156
http://www.fastmr.com

View this press release online at: http://rwire.com/527216