New Food market report from Euromonitor International: "Spreads in Israel"

Boston, MA -- (SBWire) -- 07/09/2014 --Until 2013, Lotus (speculoos) spread was available in specialist shops and hypermarkets only in its non-kosher version. This spread is made of caramel biscuits and Israel is considered as one of the largest consumers of Lotus caramel biscuits in the world. In January 2013, Lotus spread was launched, distributed by Diplomat Distributors and gained publicity and interest among its audience to take it to a share of 0.4% of all spreads, despite its low nutritional value. It should be noted that the product is priced as one of the most expensive spreads in the category, costing between NIS6 to NIS6.5 per 100g. As a result, nut and seed-based spreads posted the fastest growth in 2013.

Competitive Landscape

Strauss Group is set to remain the clear leader in spreads in 2013 with a retail value share of 25%. This is mainly due to the leading position of its Yad Mordechai brand in honey. Strauss is also expected to be the third leading company in chocolate spreads and jams and preserves. In 2013, Strauss launched spreadable honey and invested in promoting its fruit jams.

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Industry Prospects

Lotus spread is expected to continue to gain share as a unique sweet spread. As a result, its price is expected to decrease over the forecast period as demand increases. Additional spreads may also enter due to the growing demand by the audience and therefore competition may increase.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Spreads in Israel?
- What are the major brands in Israel?
- How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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