Recently published research from Euromonitor International, "Microwaves in South Korea", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 07/10/2014 --Microwaves was in a somewhat vulnerable stage at the end of the review period, where there was a constant and increasing need for the product, but was easily replaceable at the same time. Microwave function is added in most multi-purpose ovens these days, lowering the demand for microwaves and a shift to towards the latter. In addition, the microwave is one consumer appliance which consumers do not feel reluctant about using second hand or purchasing online.

Competitive Landscape

Domestic manufacturers lead microwaves. The top five players are domestic companies, which held 98% volume share as of 2013. LG Corp led domestic manufacturers with 48% volume share. Tong Yang Magic Co Ltd gained share with economic price advantage and simple function.

Industry Prospects

Double-income households are growing and the increase of working women is expected to keep up the consumer demand for microwaves. However, there is a potential threat for microwaves, as it is often offered as a complimentary gift for those that purchase a full set of major appliances. For instance, if a consumer purchases four major appliances; refrigeration appliances, home laundry appliance, air treatment appliance, and television, the retailer offers a microwave for free. Such bulk purchases are often made by newly wedded couples, who most likely need microwaves as the younger generation show a high percentage of double incomes.

View Full Report Details and Table of Contents

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in South Korea market research report includes

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as

- What is the market size of Microwaves in South Korea
- What are the major brands in South Korea
- How are consumer cooking convenience trends going to affect the microwave industry over the medium term
- Has there been a shift from freestanding microwaves to built-in microwaves

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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