New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 07/14/2014 --There was a growing focus on home renovation in Russia at the end of the review period. This was fuelled by rising disposable income levels and also by a surge in the number of consumers taking out mortgages. Government-supported mortgage programmes and growing economic confidence resulted in 57% more mortgages being taken out in the first half of 2012 in comparison to a year earlier, with growth remaining strong into 2013. Consequently, many consumers had new homes to decorate, while those who were unable to move often opted to renovate at the end of the review period due to growing economic confidence and the wider availability of consumer credit.

Competitive Landscape

Cigir Kimya was the clear leader in polishes throughout the review period and accounted for 25% value share in 2013. This is due to the company's strength in shoe polish, where its Silver brand accounted for 29% value share in the year. The company benefits from wide distribution and affordable prices for its products. The company however lost share slightly in 2013 over the previous year, with this due to stronger competition in this product area from both domestic player Upeco and Turkish player Empa Kimya.

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Industry Prospects

Niche product areas in polishes are expected to continue to benefit from the renovation trend at the start of the forecast period. Consumers in new homes and those with new furniture or flooring are expected to be more willing to invest in task-specific polishes, boosting sales of floor polish, furniture polish and metal polishes. Furniture polish is expected to see the strongest performance in the forecast period, due to being used on a wider range of surfaces in most Russian homes, seeing a volume and value CAGR of 3% and 2% respectively at constant 2013 prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Russia market research report includes:

- Analysis of key supply-side and demand trends  
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Polishes in Russia?
- What are the major brands in Russia?
- What are the future prospects for the polishes market?
- What are the key new product launches in the polishes market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

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