New Healthcare research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 07/16/2014 --According to Euromonitor International, 33% of the New Zealand population (those adults aged 15 years and older) were obese (body mass index of 30 and over) during 2013. The obesity rate among men was 32% compared with 35% for women in 2013. Indeed, the obese population increased from 27% in 2008 to 33% in 2013. Obesity tends to be more prevalent among Maori, Pacific Island and South Asian communities in New Zealand.

Competitive Landscape

Vitaco Health Ltd was the leading player within weight management during 2013. The company held value share of 29%, up marginally from the 28% value share witnessed in 2012. The company distributes Nutra-life and Healtheries, with both brands holding 14% value share in 2013. Nutra-life and Healtheries were ranked first and second within weight management during 2013; however, the brands were ranked fourth and fifth within meal replacement slimming. Conversely, Healtheries Naturally Slim and Nutra-life held a stronger presence within weight loss supplements, being ranked first and second during 2013 with value shares of 21% and 19%.

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Industry Prospects

Health and wellness, fitness and obesity concerns are expected to remain important for consumers and the New Zealand government over the forecast period. As a result, weight management is expected to perform positively as the New Zealand government continues to curb obesity rates and promote healthy lifestyles.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Slimming Products industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Slimming Products industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Slimming Products in New Zealand market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Slimming Products in New Zealand?
- What are the major brands in New Zealand?
- What is the market size of Slimming Products in New Zealand?
- What are the major brands in New Zealand?
- Do consumers prefer appetite suppressants, blockers, burners, or craving suppressants?
- Are slimming teas popular in New Zealand?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Meal Replacement Slimming, OTC Obesity, Other Slimming Products, Slimming Teas, Weight Loss Supplements.

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Browse all Healthcare research reports at Fast Market Research

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