Recently published research from Euromonitor International, "Dishwashing in Switzerland", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 07/18/2014 --Sales of dishwashing continued to be restrained by declining unit prices in 2013, which resulted from increased pressure from private label, as well as consumers' more cautious attitude to spending. In an attempt to remain competitive, manufacturers implemented an increased number of price promotions, thereby supporting volume sales, particularly for automatic dishwashing tablets, but constraining retail value and profit margins.

Competitive Landscape

Unilever remained the leading player, accounting for 31% of total retail value sales in dishwashing in 2013. Unilever's Sun dishwashing brand enjoys high levels of consumer awareness and popularity. The company supported sales through large-scale TV advertising in 2013, as well as through the release of a new product innovation, called Sun All-in-1 Magic Brilliance Tablets, which the company claims protects dishes from water stains and the build-up of limescale. This helped Unilever to retain a solid share despite slight retail value losses in 2013.

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Industry Prospects

Sales of dishwashing products are expected to continue to suffer from declining unit prices and from a growing polarisation in favour of automatic dishwashing tablets over the forecast period. In view of an uncertain economic outlook, Swiss consumers will likely remain highly price conscious, especially with regards to home care. This will continue to fuel fierce price competition between private label and branded manufacturers and restrain value sales further.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Switzerland market research report includes:

- Analysis of key supply-side and demand trends  
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Dishwashing in Switzerland?
- What are the major brands in Switzerland?
- What is the dishwasher penetration rate in Switzerland?
- What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Automatic Dishwashing, Hand Dishwashing.

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