Recently published research from Euromonitor International, "Bleach in Switzerland", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 07/21/2014 --Bleach remained a niche category in Switzerland in 2013 as consumers continued to display strong concerns regarding its toxicity. Although bleach is contained in many standard home care products in diluted form, the use of pure bleach continues to be deemed unnecessary by the majority of Swiss consumers, who fear adverse effects on the environment, their home furnishings and their personal health. Accordingly, bleach accounted for only 2% of total retail value sales of home care, after having witnessed further declines in demand in 2013.

Competitive Landscape

The competitive environment for bleach in Switzerland continued to be shaped by a very high presence of private label products in 2013. Swiss retail chain, Migros, continued to be the strongest private label player, with a retail value share of 30% in 2013, and in terms of private label was followed by competing retail chain, Coop, which held a 12% retail value share in bleach in 2013. Given Swiss consumers' reluctance to use high amounts of bleach in the household, branded manufacturers largely refrained from competing in this category, leaving essentially only two brands with significant value share.

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Industry Prospects

Growing environmental concerns are expected to continue to hamper sales of bleach over the forecast period, and the category is expected to post negative CAGRs of 1% in both volume and constant value terms at 2013 prices over the forecast period. Although Swiss consumers are not expected to become large advocates of "green" home care over the forecast period, they are still expected to largely stay away from overly harsh cleaning agents, and particularly bleach, in an attempt to go easy on the environment, their home furnishings and their personal health.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Switzerland market research report includes:

- Analysis of key supply-side and demand trends  
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bleach in Switzerland?
- What are the major brands in Switzerland?
- How did bleach sales perform during the economic downturn?
- What are the major applications of bleach in Switzerland?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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