Players Bank on Aggressive Marketing Strategies to Tap Rural Market

Top sellers (Nike and Adidas) are moving into lower-tier cities in order to be more competitive. For instance, Nike Inc is launching a range of low-priced products across the country.

Logo

Noida, UP -- (SBWire) -- 07/14/2014 --European and American Athletic footwear brands are increasing their efforts in the expansion into second and third tier cities in China by introducing products with price levels suitable for such markets thereby resulting in direct competition with local athletic footwear brands and diversifying consumer demand. The race is on to sign up athletes, to associate with popular sports and events and to expand distribution networks.

The market in China has certainly evolved into a highly competitive scenario where major players are strategizing to enter into several niche athletic footwear segments to keep their share intact. Several players have acquired few of the niche businesses and few of them have entered into partnerships and consolidations in the emerging markets.

The report, “China Athletic Footwear Market Outlook 2018”, covers analysis of footwear sales in China. The report analyzes the footwear sales by type i.e. athletic and non athletic footwear. It covers the current and future athletic footwear market supported by industry drivers and challenges which are affecting the industry’s growth. The athletic footwear market has been further segmented into end-users (women, men and children), major players (Nike, Adidas, Anta and others) and product categories (running, jogging, cross training, etc.). It includes regulatory environment of the footwear industry covering details of product quality supervision authorities, product-wise import tariff and the relevant norms & regulations. A thorough analysis has been conducted on industry players covering their business overview, sales revenue from footwear segment in China, strength and weaknesses.

For FREE SAMPLE of this report visit: http://www.rncos.com/Report/IM659.htm

Check Related REPORTS on: http://www.rncos.com/Retail%20industry.htm

ABOUT RNCOS
RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.

Media Relations Contact

Vartika Sehgal
Sr. Research Specialist
RNCOS
91-120-4224-700
http://www.rncos.com

View this press release online at: http://rwire.com/529798