Canada Market Health Insurance 2014: Global Region Industry Size, Share, Growth , Research Analysis and Opportunities
Researchmoz added a latest research report on" Canada Market Health Insurance 2014"in their database
Albany, NY -- (SBWire) -- 07/23/2014 --Leveraging themes of peace of mind and risk avoidance are factors which could boost engagement with the market. The increased use of positive associations such as these could make Canadians think more positively rather than negatively about health insurance.
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Table of Content
Introduction
Definition
Excluded
Abbreviations
Executive Summary
The market
Figure 1: Forecast of values of premiums in the Canadian health insurance market, 2009-19
Market factors
Canadian economy to pick up speed, but many risks remain
Population changes signal greater opportunity for health insurance
Increased longevity does not necessarily equate to better health
The rise of HSAs
Companies, brands and innovation
Brand communication
Brand research and social media
The consumer
Satisfaction with health care is reasonably strong
Figure 2: Satisfaction with components of government health care, May 2014
Prescription drug coverage and dental are the most commonly owned insurance types
Figure 3: Ownership of supplemental health insurance, May 2014
Sun Life and Manulife dominate but the rest of the market is fragmented
Personal life stories and recommendations from friends/family are strong purchase triggers
Peace of mind and risk avoidance are strong reasons why people buy health insurance
Figure 4: Attitudes towards supplemental health insurance, May 2014
What we think
Issues and Insights
Building trust through greater clarity and transparency
The facts
The implications
Winning over the Chinese Canadian consumer
The facts
The implications
Marketing the peace of mind and risk avoidance themes
The facts
The implications
Engaging the disengaged consumer
The facts
The implications
Trend Application
Trend: Help Me Help Myself
Trend: Prepare for the Worst
Trend: Make it Mine
Market Drivers
Key points
Economic overview
IMF expects the Canadian economy to pick up speed, but many risks remain
Figure 5: Canada’s GDP, by quarter, 2008-14
Figure 6: Household disposable incomes and savings in Canada, 2008-14
Figure 7: Canada’s unemployment rate, by gender, 2008-14
British Columbia has the highest net worth
Figure 8: Canada median net worth, by province, 2012
Demographic overview
Population count and growth in Canada
Figure 9: Share of population of Canada, by territory/province, 2014
Canada’s population is expected to age in the coming years
Figure 10: Population aged 65 years and over in Canada, historical and projected (% of total), 1971-2061
Figure 11: Projected trends in the age structure of the Canada population, 2014-19
Minority groups account for less than 20% of Canada’s population
Figure 12: Estimated share of population of Canada, by ethnicity, 2014
Health overview
Obesity and sedentary lifestyles
Alzheimer’s/dementia
Smoking
Stroke
Living longer but not necessarily healthier
Figure 13: Average life expectancy* and health-adjusted life expectancy (HALE)**, by disease status and gender, 2013
Overview of the Canadian health care system
Government Health care expenditure
Figure 14: Benchmark performance on wait times for key procedures, 2013
Increasing popularity of Health Spending Accounts
Strengths and Weaknesses
Strengths
Weaknesses
Market Size and Forecast
Key points
Canada’s health insurance market continues to grow steadily
Figure 15: Value of health insurance premiums in Canada, 2009-19
Forecast
Figure 16: Forecast of values of premiums in the Canadian health insurance market, 2009-19
Forecast methodology
Companies and Products
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