Recently published research from Euromonitor International, "Surface Care in Algeria", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 08/05/2014 --Surface care benefited strongly from expansion in Algeria's mid-income group in the review period and from rising disposable income levels, particularly as a result of wage rises for public sector workers towards the end of the review period. This resulted in more consumers being able to afford surface care and encouraged consumers to trade up to these products from lower-priced alternatives such as diluted laundry detergents or bleach.

Competitive Landscape

Henkel was the leading player in surface care throughout the review period and accounted for 25% value share in 2013. This company's Bref brand is produced in Algeria, which enables the company to keep prices at an affordable level. The brand meanwhile has a strong reputation for quality and is particularly successful in multi-purpose cleaners. As more consumers began to buy surface care on a regular basis, Bref was the obvious choice for many due to its strong reputation and wide distribution, with Henkel thus gaining almost a percentage point in value share in 2013 over the previous year.

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Industry Prospects

Surface care is expected to continue to benefit from a number of trends in Algeria in the forecast period. Further growth in the country's mid-income group will for example expand the number of people trading up to surface care from lower priced alternatives such as bleach or standard powder detergents. In addition, urbanisation will fuel growth. Not only will urbanisation improve consumers' access to surface care but urban consumers typically have higher income levels. In addition, high levels of dust and pollution in Algeria's cities encourage a stronger focus on hygiene and cleaning.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Algeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Algeria market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Surface Care in Algeria?
- What are the major brands in Algeria?
- What are the fastest growth categories within surface care?
- What are the key new product launches in the polishes market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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