New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 08/07/2014 --2013 marked the first year that sun care value sales declined in the last decade. Sun protection, which accounts for 86% of overall value sales, was the determining factor, with a current value decline of 2%, falling to US$1.4 billion. Self-tanning and aftersun, which accounted for the remaining 10% and 4% shares respectively, both saw modest gains. Self-tanning grew by 2% in current value terms to reach US$171 million, and aftersun grew by 3% to reach US$64 million.

Competitive Landscape

In 2013, Energizer Holdings, Merck & Co and Johnson & Johnson Consumer Products continued to account for the majority of value share in sun care in the US. Energizer Holdings led with a 22% value share and sales of US$376 million, followed by Merck & Co with 20% and US$331 million and Johnson & Johnson with 18% and US$295 million. Energizer Holdings has continued to generate the most retail value sales of all companies since its acquisition of Banana Boat and Hawaiian Tropic in 2007.

Industry Prospects

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Sun care in the US is projected to increase by 9% over the forecast period in value terms at constant 2013 prices, to reach US$1.8 billion in 2018. The CAGR over the forecast period is expected to be 2% in value terms at constant 2013 prices, which is equal to the performance in the review period. Mass sun protection, which accounted for an 82% share of value sales in 2013, will be the primary driver of sales in sun care. Despite a decline in 2013, mass sun protection is predicted to rebound and drive future growth, although at a decreasing rate. As a result of numerous awareness campaigns, consumers are more informed than ever about the effects of sun exposure and the risk of skin cancer and accelerated skin ageing. This has been a notable factor in sales growth in mass sun protection. Moving forward, however, it will be increasingly difficult to educate the remaining population. Campaigns are progressively more focused on the demographics that historically exhibited lower use of sun protection, such as males, African Americans and Hispanics. These demographics pose a large opportunity for sun protection, but also the most challenging to reach and influence behaviour.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in USA market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sun Care in USA?
- What are the major brands in USA?
- What is the most common sun protection factor?
- How are sales of self-tanners performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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