Fast Market Research recommends "Large Cooking Appliances in Taiwan" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 08/07/2014 --Large cooking appliances achieved moderate growth in 2013, mainly due to a rise in consumer interest in designed kitchens, usually incorporating built-in large cooking appliances into the design of the kitchen. As large cooking appliances are frequently-used household items and had an average replacement cycle of 11 years in 2013, consumers were willing to invest in higher-end products that offered additional benefits while complementing the design of their kitchen.

Competitive Landscape:

Sakura Taiwan Corp continued to lead large cooking appliances with a 33% volume share in 2013, despite a slight decline in its share. The company's well-established brand image allowed it to gain consumer confidence and loyalty. In 2013, Sakura Taiwan Corp cooperated with Electrolux to launch a kitchen design package targeted at high-income households, where it offered design services incorporating imported large cooking appliances by Electrolux. The company continued to establish a premium product positioning through its kitchen showrooms, which featured full kitchen displays in modern designs. As of 2012, Sakura Taiwan Corp had 85 kitchen showrooms and 300 retail outlets across Taiwan.

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Industry Prospects:

Due to the category being fairly well developed as at the end of the review period, large cooking appliances is likely to register only slow growth over the forecast period. The strong interest in home decor and designed kitchens is likely to continue, but high property prices and a slowdown in the construction industry will likely prompt slower demand for new kitchens over the forecast period. Despite this, continued interest in higher-end products with additional benefits will likely boost sales of large cooking appliances among high-income households.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Taiwan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Large Cooking Appliances in Taiwan?
- What are the major brands in Taiwan?
- What is the most common cooking appliances in Taiwan?
- Has there been a shift to higher unit price built-in products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Built-in Hobs, Built-in Large Cooking Appliances, Cooker Hoods, Cookers, Freestanding Large Cooking Appliances, Ovens, Range Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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