Recently published research from Euromonitor International, "Skin Care in Pakistan", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 08/08/2014 --2013 saw international brands continue with their extensive marketing campaigns. Unilever was once again at the forefront in terms of advertisements and consumer engagement. It also invested heavily on making its products available at all retail outlets and channels. Unilever launched Fair & Lovely face wash and Fair & Lovely advanced multivitamin cream in order to drive sales. Similarly, L'Oreal launched its Revitalift Total Repair 10 skin cream in order to cater to aged women, and Hydra Total 5 Normal to provide a solution for an ideal summer skin. These new launches, combined with marketing campaigns, proved to be pivotal in the growth of skin care in 2013.

Competitive Landscape:

Unilever remained the leading player in skin care with its signature brands Fair & Lovely, Pond's and Dove. The company continued to hold value share of 32% in 2013. This was due to its strong presence and extensive marketing campaigns launched by the company in order to grow its share. Along with advertising, Unilever focused on distribution as well, making sure that its brands are available widespread in all retail outlets. Moreover, favourable prices for its brands like Fair & Lovely allowed even low- income consumers to use its products. This gave all consumers easy access to its products.

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Industry Prospects:

The increasing awareness of the different products and their advantages will result in growth in skin care. Consumers are starting to become aware of different product varieties and technologies. In addition to normal skin whitening, they are using products to keep their skin healthy. This increase in awareness led companies and international brands to launch new products. The trend will continue and will lead to positive growth in skin care in Pakistan.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Pakistan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Skin Care in Pakistan?
- What are the major brands in Pakistan?
- In which facial care category are skin whitening benefits most pronounced?
- How are sales of mass versus premium anti-agers evolving?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Body Care, Facial Care, Hand Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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