Fast Market Research recommends "Cat Food in Australia" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 08/08/2014 --The humanisation trend remained important within cat food during 2013. Cat owners increasingly demanded value-added products, with an emphasis on health and wellness and all-natural products. These pet owners are aware of what ingredients to avoid for specific cat aliments and what a good quality food product should contain. Product development within cat food reflected health and wellness trends carried over from packaged food, with a number of grain-free formulas being introduced such as Wellness CORE Grain Free (Well Pet LLC), VIP Petfoods Pty Ltd and Fussy Cat Grainfree range.

Competitive Landscape:

Mars Australia and Nestle Purina PetCare Australia continued to dominate cat food in 2013, recording a combined retail value share of 63%.

Industry Prospects:

Premium dry cat food will lead growth over the forecast period, with constant 2014 price value sales projected to increase at a CAGR of 2% to reach A$224 million by 2019. Growth will be driven by consumer demand for super premium food providing health and wellness benefits. A rise in demand for veterinary prescribed diets could also be witnessed as the problem of cat obesity and other feline health concerns increases as more and more consumers over indulge their pets.

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Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Australia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cat Food in Australia?
- What are the major brands in Australia?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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