Recently published research from Euromonitor International, "Rtds/High-Strength Premixes in the United Arab Emirates", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 08/08/2014 --Even though Bacardi has successfully launched various high-strength premixes in the United Arab Emirates recent years, total volume sales in the category in the United Arab Emirates remain negligible, not least as these products are intended predominantly for off-trade sales, which are traditionally low in the country. Nevertheless, sales of high-strength premixes remain relatively strong through duty free outlets, although these sales fall outside of the scope of the research conducted by Euromonitor International for this report. The only RTDs/high-strength premixes category with significant sales for the purposes of this report thus remains spirit-based RTDs, with Bacardi Breezer and Smirnoff Ice the dominant brands.

Competitive Landscape

The Smirnoff Ice spirit-based RTD brand is offered in the United Arab Emirates by African & Eastern, while MMI is the company which offers Bacardi Breezer. These two brands are the undisputed leaders in the category and there remains very little in the way of competition coming from smaller brands.

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Industry Prospects

Bacardi Breezer and Smirnoff Ice are expected to remain the dominant brands in RTDs/high-strength premixes over the forecast period, not least as they are both regularly promoted through on-trade channels.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTDs/High-Strength Premixes industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTDs/High-Strength Premixes in United Arab Emirates market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of RTDs/High-Strength Premixes in United Arab Emirates?
- What are the major brands in United Arab Emirates?
- Has the trend towards at-home entertaining had a positive impact on RTDs as consumers want to replicate the bar experience at home?
- How have RTDs performed in comparisons to High-strength premixes?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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