New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 08/11/2014 --Several factors affected womenswear in Argentina during 2013. Import barriers driving leading international brands to leave the country and a worsening local business environment and accelerating inflation having a negative impact on consumer confidence and purchasing power all defined the dynamics during 2013. Brands including Cartier, Escada and Ralph Lauren among others started leaving the country in 2012 leaving some room for local producers to increase their share. However, given the lack of scale and credit access to gain in production efficiency, increases in unit prices to a large extent have eroded this opportunity for growth which virtually vanished during 2013 as intermediate goods were also affected by import barriers, hurting local producers' sales by pushing up unit costs with retail selling prices increasing at a faster pace than overall inflation. According to a survey conducted in early 2013 by the National Institute of Industrial Technology (INTI), the main barriers to growth that local designers face are increasing costs, low brand awareness, lack of financing availability and shortage of qualified employees.

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Competitive Landscape

With 76% of its brand value shares in the hands of others and a very low Herfindahl concentration index, womenswear in Argentina is highly fragmented with more than 500 domestic and multinational brands. Although womenswear is mature, company value shares tend to alter in response to sudden changes in the local business environment. Mil Cien SA led value sales of womenswear in 2013, followed by Demibell SA, Zara Argentina SA, Hanesbrands Argentina SA and Kowzef SA (Kosiuko). Mil Cien SA has the highest average unit prices and has been gaining share in value terms thanks to a migration due to other top international brands leaving the country or having a sharp contraction in supply due to the imports lockout. The company also saw the second biggest increase in value sales during 2013 boosted by both increasing demand in volume terms and average unit prices moving up at a faster pace than overall local inflation.

Industry Prospects

Import controls are expected to remain in place or even to be tightened in the short term as Argentina continues to face a large drain in foreign exchange reserves with a mix of high inflation rates exceeding 30% and contracting consumer purchasing power. As womenswear is dependent on imported products, it is expected to continue to suffer from the trade lockout, both of finished products which will hurt international brands and of intermediate products which will limit growth for local companies.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in Argentina market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Womenswear in Argentina?
- What are the major brands in Argentina?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Women's Outerwear, Women's Underwear, Nightwear and Swimwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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