Recently published research from Euromonitor International, "Sports and Energy Drinks in Saudi Arabia", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 08/11/2014 --Saudi Arabia is home to one of the biggest youth populations in the region. Statistics reveal that as of 2013, young adults and the middle-aged, aged 18-44, accounted for 49% of the population. The thriving younger population is beginning to change from a traditional Saudi way of life, and is fast embracing Western trends and lifestyles, thanks to growing internet penetration, which is leading to exposure to the outside world. This trend is reflected in their eating and drinking habits, fashion, socialising and overall lifestyles. Youngsters have a strong desire for branded goods and services, especially US or European brands. The powerful market dynamics of youngsters have led major companies, including those in sports and energy drinks, to shift their focus towards more youth-centric activities, whether it in terms of new product developments or marketing communications.

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Competitive Landscape:

Abuljadayel Beverages Industries led sports and energy drinks in 2013. The company's flagship brand Bison, which is very popular in the country, benefited from its low price of SR1 for a 250ml can, compared with other energy drinks, which cost almost five times more for the same quantity. The company also improved its performance in 2013 by investing in youth advertising campaigns throughout the year. Finally, the product's wide availability across all retail channels, including small-scale corner shops, helped it to retain its leading position.

Industry Prospects:

Given the fact that the Saudi youth population is expected to boom in the forecast period, the products which are targeted effectively towards them stand a good chance of success. They are expected to develop a strong affiliation with the products that are closest to their habits and lifestyles. Sports and energy drinks are expected to remain very popular amongst youngsters, given their adventurous, full-of-life image. Whereas on the one hand, growing health awareness will lead to growth in sports drinks amongst a sizeable population, energy drinks will be driven by aggressive activities by manufacturers, as witnessed in the review period, leading to an improved total volume CAGR of 8% overall, compared with a 5% CAGR during the review period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports and Energy Drinks in Saudi Arabia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sports and Energy Drinks in Saudi Arabia?
- What are the major brands in Saudi Arabia?
- What are key new sports and energy drinks launches and what impact impact did they have on category?
- Who are the key consumers of sports and energy drinks in Saudi Arabia?
- What time of day are sports and energy drinks most commonly consumed?
- What trends motivate people to drink sports and energy drink in Saudi Arabia?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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