New Consumer Goods market report from Euromonitor International: "Smoking Tobacco in Portugal"

Boston, MA -- (SBWire) -- 08/13/2014 --RYO tobacco is traditionally popular among male smokers from lower-income groups. Usually, smokers choose RYO tobacco because of its taste, as well as the fact that it is perceived as more natural than cigarettes as it contains fewer chemicals.

However, in recent years, the profile of RYO tobacco smokers has changed as the Portuguese market has seen new consumers enter, including those who have switched from cigarettes to RYO tobacco due to lower prices. Furthermore, some new young smokers tend to go directly to RYO tobacco due to its low price. Consumers of pipe tobacco are usually male smokers from older generations. As the habit is generally considered old-fashioned, pipe tobacco is struggling to recruit new consumers in Portugal.

Competitive Landscape:

Tabaqueira SA remained the largest manufacturer in smoking tobacco in 2013, holding a strong volume share of 35% thanks to its two flagship brands, Chesterfield and Marlboro. Chesterfield and Marlboro only entered the category in 2011 but have already become two of the top three brands in smoking tobacco. Japan Tabaco International Portugal Lda ranked second in 2013 with a volume share of 17%, mainly thanks to its recently launched Utah brand.

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Industry Prospects:

Over the forecast period smoking tobacco is anticipated a CAGR decline of 1% in volume terms. Various factors such as an increase in taxation and greater awareness of health issues are expected to negatively impact volume sales. However, the category's volume decline will be noticeably slower than that seen in 2013.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Portugal market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Smoking Tobacco in Portugal?
- What are the major brands in Portugal?
- How was toys and games affected by the global recession?
- Which product categories performed best in the last year?
- What are the new any safety regulations affecting the industry?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Pipe Tobacco, RYO Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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